Two years ago we began an ambitious journey to transform the way we refresh ourselves in our bathroom. When we take it for granted that it is the bath itself that recharges us, we find out that the daily ritual after your bath actually plays a much more significant role. In this ritual, you are with your bath towel, as always.

However, the towel industry has not really changed across the past century. We are still in the restless journey of searching for the right bath towel, facing an ocean of towels with unequal and hard-to-expect qualities.

We are changing the picture by tackling the “Towel Dilemma” with science. Voluminousness and quick-dry are not necessarily contradictory. After many studies, design iterations, and prototypes, we finally create the waffle-shaped cotton-silk towel which solves the “Towel Dilemma” with design, technology, and material innovation.